GOAL: to
make the MPI Media Corporate site more modern & competitive for the
digital video age.
Every logo, corporate
identity, print ad, web site or TV commercial I create is designed as
a powerful tool supporting your business. That's why I steadily achieve
impressive results improving image and marketing effort of our clients.
I suggest top-quality business identity design at a competitive price.
Unlimited designs, changes & colors, fast turn-around, copyright transfer,
100% satisfaction guarantee.
David Gary Studios
understands that MPI Media needs a new, modern website design solution
to solidify the incentive and dedication to their industry. David Gary
Studios can create a feature level production website design and architecture
that will not only professionally showcase MPI's quality content and solidify
their branding potential, but also let them easily identify, update and
change their site media. As simple as drag and drop.
The ideal final solution
should provide an attractive, seamless, smooth, interactive, and memorable
experience showcasing MPI's quality work and prospective emerging markets.
The DGS design treatment and feature application will be focused on ergonomic
functionality and will follow MPI's core production values and dedication
to quality production and reputation in industry and future satisfaction.
Initial new media solutions include:
- Elegant, iconic, existing Corporate logo transitional animation for
logo intro website opening(includes short soundtrack, transition, button
and additional atmospheric sound FX)
-Professional
level ActionScript 2.0 site developent routines.
SiteMap and
Structure:
Home Page- Flash™ feature level, custom Logo intro animation
DGS will design a high-voltage Flash™ transitional MPI Logo animation
to reinforce the quality of the existing corporate logo & company
statement transitions elegantly into front page
Home Page Components
- Press Release/News link
- Scroll Bar for Highlighting new titles/Rotating Image Area
- Video player element for trailers of titles
- Link to Company Info Pages
Database for Posting
News/Press Release
- update template from existing PR section
Scroll Bar/Main
Area Administration
- need admin platform available for updating content (inserting images,
text)
Company Info Section
- About MPI
- Corporate Contacts
- Division Information/Links to Sites (Home Video, Dark Sky Films, WPA
Film Library, Releasing)
Ask MPI Section
- allow MPI to interact with fans & allow them to submit questions
- Feedback form
- FAQ list to answer questions from fans before they need to ask
Client
provided design examples and feature ideas:
Lions Gate (http://www.lionsgate.com/index_flash.php)
Paramount (http://www.paramount.com/)
Fox (http://www.fox.com/home.htm)
Warner Brothers (http://www2.warnerbros.com/main/homepage/homepage.html)
Sony Pictures (http://www.sonypictures.com/)
MGM Studios (http://www.mgm.com/)
Buena Vista (http://bventertainment.go.com/)
The below following
examples are based on initial project research after our initial conversations.
I have added some design notes to pinpoint where similiar ideas may be
proposed. (Please feel free to add your comments above or below mine if
suggestions and/or adjustments are needed.)
http://in2media.com/flash
DG's notes: I love everything about this example. It seems smart.
I especially like the way it layouts the information and showcases the
work. Similar ideas on the MPI video portfolio. The presentations and
information load quickly through XML and are professionally developed.
I may propose doing something similar with MPI's interactive portfolio.
http://www.httpcomunicacio.com/
DG's notes: Its a little bogged down on slower computers though,
but its very creative. It inspires wit. It also showcases the images and
video well, except you can't get a larger image (probably for copyright
reasons)the segments
really educate, immerse and entertain the viewer on the subject’s.
http://www.liquidintelligence.com/
DG's notes: Design wise I like the slick flowing design in the
layout of this piece. Of course we aren’t selling water, but I like
that it’s organic and ambient. Maybe warm it up for a creative portfolio.
http://www.logoyes.com/demo.php
DG's notes: I really like the Flash™ narrative solution
in this demo. I love the way it blends from an intro to an educational
piece. Very well done. It also explains the intermediate process of the
product/service well.
http://www.philipkoether.com/
DG's notes: I like how the intro finishes by drawing out the
site. I also like how the “News & Press” section (bottom
left of main page) scrolls up and down with a Flash™ solution. Like
most of the other examples above, the focus is kept on the main window
of the site. The layout is clean, but the site contains a significant
amount of content up front to choose from.
http://www.techspace.com/
DG's notes: I like the slick, modern and elegant design in the
top navigation scheme with it’s sub-menus. It displays allot of
links in a very small space very effectively. The motion graphics are
elegant and professional done. Again, the focus on content is in mainpage
window panel.
http://www.skyworksinc.com/
DG's notes: I like the slick header layout. The organic design
is not too far out and is eloquent. I like the short ambient sounds throughout
this piece. I like the constant felling of movement in the Flash™
animated header. Maybe a little too slick for corporate, but the design
works for this company’s existing website.
Initial site verbal design direction:
1.Animation:
1.1 Overall
1.1.1 target user CPU speed is 1GHZ
1.1.2 quick/ intuitive/ dynamic
1.1.3 elegant, modern, slick
2. Buttons:
2.1 slick, soft animations, effects and quick sound FX for rollovers
3. Sounds:
3.1 Atmospheric/Ambient sound FX
3.1.1 will synchronize with site transitions
4. Music Tracks:
4.1 short fading Background music/elegant atmospheric track
4.1.1 background sound fades away after 10/15 seconds
4.1.2 Included button to toggle the background SFX
DESIGN KEYWORDS:
Professional
Inspiring
Compelling
Exclusive
Elegant
Slick
Digital
Clean
Serene
Efficient
Solid
DGS provided
services:
Graphic image & production:
Website, planning design and development
Website layout and Design
ActionScript 2.0 programming
2D/3D Flash Animation and motion graphics
Sound FX/(Narration)/Soundtrack Design
Audio/Video/post production
Image Scanning and Text Preparation
Surveys/Feedback Forms PHP
Databases(secured)
Internet Technologies, New Media Training & Consulting
RESPONSIBLITIES:
Producer:
DGS will be responsible for all website project management, interactive
new media and website design, architecture development, interactive programming,
partial and/or the majority of graphic design, animation/motion graphic
design, sound FX, and 1/YR renewable, annual service contract for regulatory
site maintenance and operation(apprx. 15-20 hours)
Client:
MPI Media will be responsible for most corporate copy, photography(IA),
video, additional audio, PDFs, copy written site content, all contact
and schedule information, site Hosting, domain registration.
Estimated Production
Timeline: N/A
Estimated Production Costs:(preliminary estimate figure):(US)$7500k @
approximate. 85-95/HR Production scheduled
DGS design and development
contract:
http://www.davidgarystudios.com/contracts/dg_dev.htm
DGS rate guide:
http://www.davidgarystudios.com/contracts/dg_rate.htm