What does a luxury car have, but a PC lack? What is it that makes us dare to obtain something, to dream of possessing it? VAIO believes there is always a certain elusive quality, perhaps indescribable yet attainable, that instantly awakens intense human desire.
Capturing that quality is one reason VAIO, always particular about every aspect of a product’s appearance, adopted a metallic logo. Like the luminous mirrored marque found on the VAIO T Series, manufactured using the kind of exquisite finishing techniques usually reserved for luxury watches or cars. Only one manufacturer in the entire world has the skill to produce the VAIO T Series marque, located in Aomori, Japan. The reflected light projects an elegant beauty. The rounded edges are only made possible through an intricate electroplating process, which also results in a unique texture. Only 0.1mm thin, the luminous metal marque would become a knife's edge should it ever peel off. But that would never happen, of course, because VAIO has developed a bonding method that easily meets all safety standards.
This radiant symbol is far more than just a logo. It is a powerful emblem, a true marque of quality.
Like something that can't fully be described in words, it's a powerful emotion that fills your soul. VAIO wants you to feel that affection as an owner. And we will be most honoured if you think, "I want it, just because it's VAIO."
Achieve High Quality, Swiftly and Pleasantly
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