When you hear the term Japanese food, you might immediately think of sushi, sashimi and tempura. But did you know that the key to the success of Japanese cuisine lies in a combination of food preparation and – this may surprise you – simple human sensitivity?
Traditionally, a fine Japanese restaurant serves its regular customers by making the effort to know their personal preferences and physical needs, then using the freshest seasonal ingredients to prepare just the right dishes for them. Instead of homogenous, cookie-cutter preparation, each and every dish is carefully concocted to satisfy each unique palette.
That’s because a Japanese master chef believes the food represents a symbiotic relationship that influences the well-being of the person who eats it. This philosophical understanding distinguishes the master from the apprentice, and is the secret to great food.
Our VAIO notebooks share that very same attitude. Based on extensive research and in-depth needs analysis, we design notebook computers that reflect the needs and aspirations of our users…while
adding more spice to people’s lives. A VAIO notebook is never the result of simply combining the parts with the best specs and saying, “Here you go.”
Instead, and most importantly, the unique VAIO process starts from the very first stage of development. We undertake extensive market research, studying trends on how computers are being used, where technology is headed and what features consumers find most desirable. At the same time, we look into the ergonomic aspects of the design – ensuring that each and every VAIO notebook model provides the most comfortable user experience.
From there, VAIO takes the necessary time to develop a strong concept – rather than rushing in – then creates a notebook computer that is sure to please. Whether it’s a notebook for home use or one built to meet exacting business demands, this process is absolutely important to VAIO.
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