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Pride of ownership is seemingly intangible. But take a closer look at the things we take pride in, be it dazzling jewellery or VAIO, and you’ll discover common threads of excellence.

It's the attention to detail, superior craftsmanship, exceptional quality and bold innovation,
along with ingenious designs that make them stand out from the ordinary. All these qualities are VAIO philosophies.

That is why you feel a sense of pride when you maximise VAIO to your advantage.
And you can be certain we will continue to design the VAIO the only way we know how: with passion.