designer profile
japaneseâ

 

Passkey Design

Masanori Haneda &
Yumiko Ohashi
[Passkey Design]


Passkey Design
Masanori Haneda & Yumiko Ohashi
The design unit known as Passkey Design was started in September of 1994. Based in Tokyo, it mainly deals with planning and development of product design. It has won awards in numerous design competitions. These Animal Rubber Bands were the brainchild of Passkey Design.



- Designer Profile and Comments -

gRubber bands are useful, but they tend to be disposable. Why can't someone design rubber bands that people would become attached to and want to use for a longer period of time? Thatfs the concept behind these Animal Rubber Bands. When people remove one of these rubber bands, they'll be pleasantly surprised to see that itfs in the shape of an animal! They'll be sure to save such a unusual and surprising item!h